Chess Coach UK — Personalised Chess Coaching
A premium coaching website concept that positions chess as a way to develop strategic thinking, concentration, confidence, and problem-solving skills. The layout combines editorial typography, chess imagery, trust indicators, and structured coaching packages to appeal to parents, learners, and schools.
Key Features
The Challenge
Create a refined coaching website experience that communicates the lifelong cognitive benefits of chess to parents, students, and schools, while presenting clear coaching formats and straightforward lesson booking steps.
The Approach
Combine warm gold-and-crimson chess imagery and editorial serif typography with immediate UK trust badges (Enhanced DBS, ECF Registered, 5-Star Rated), a six-part cognitive benefits grid, and structured coaching cards for 1:1 Coaching, Online Lessons, and Beginners.
The Design Focus
- Strong visual identity and clear messaging
- Intuitive navigation and structured content
- Responsive layouts for desktop, tablet, and mobile
- Clear service or product discovery
- Conversion-focused calls to action
- Consistent visual language across page sections
The Outcome
A polished website concept tailored to personal coaching and school clubs, combining distinctive visual storytelling with a structured lesson enquiry experience.
Project Deliverables
Website design, UI/UX design, page layout, visual direction, content presentation, and responsive design planning.
Full-Length Presentation
Complete Homepage Architecture
Coaching Website · Service Packages · Lesson Enquiries
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